How the competitive mid-range smartphone market is changing for the better

Over the past few years, the mid-range smartphone market has changed dramatically all over the world. With the specification wars raging on in full force, major handset manufacturers are constantly competing with each other for the top spot in the premium market segment. This comes at a price, though. Certain devices from major manufacturers can cost upwards of $900 unlocked, but recently, it seems as though consumers aren’t willing to pay as much as they used to, and prefer a device with high-quality experiences at practical prices.

For those of us who aren’t willing to pay almost $1,000 for a smartphone, what are our options? The mid-range market has been growing over the years, sure, though it’s been proven quite difficult to penetrate. Unlike Samsung’s Galaxy S and Note lines, which have arguably found the winning formula for great performance and features in the high-end market, mid-range devices haven’t quite hit their stride yet. It seems like many brands have been trying to find the correct balance between high-end specs and a reasonable price point, but none have really produced too many memorable options that check all of the boxes.

Of course, this is just now beginning to change, as we’re now seeing a handful of notable smartphone makers approach the winning recipe for success in the mid-range market. One brand that’s a good example of this is OPPO. Build quality and features aside, OPPO’s most recent mid-range offerings seem to check most of the boxes many consumers look for when seeking out a capable mid-ranger. Today we’re going to take a look at the OPPO R7 and R7 Plus – two handsets that were announced last May – and how exactly these smartphones are providing a good example for the rest of the mid-range market to follow.

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